Traditional flow TV is dead, and discovery rates for long-form content on social media get progressively more challenging. The attention span for internet-based lean-forward media is constantly shrinking. Along with the almost totally absent fan culture around virtual racing, building an online target audience is a huge challenge to everyone in the niche. Rarely do you see any high-quality virtual racing productions break 5,000 consecutive viewers. GTR24H realised this obvious barrier in 2020 with experience from the 2019 EEWC season, the 2020 Sprint Series and our great partnership with ESTV.
Today we live-stream our productions on social media solely to allow the participating teams to view the broadcast. We pivoted our strategy to target the long-form, lean-back platforms of the future. Today YouTube, Facebook and various smaller SoMe platforms provide less than a hundredth of a percent of the viewership of GTR24H content. As a part of that strategy, we are now revealing another world’s first partnership in the esports racing scene.
Who is NetRange
Every SmartTV needs an operating system and a content platform, which is implicit in the name. The easiest way to implement the content platform on a TV is to buy white-labelled software and apply your own layout and graphics. And it is precisely such solutions that NetRange provide and they are the worlds leading provider of these solutions. Along with the software, NetRange also provides built-in apps, games and TV Channels.
NetRange SmartTV partners include SmartTech, Phillips, Beko, Grundig, Vodafone, Thompson, Telesystem, TCL, Skyworth, Sharp, Loewe, Hisense, Dune HD, CVTE, Changhong, Ikea, Viddsee, Konka, WeTV, Mango TV, Tencent, KTC, and more.
With NetRange all GTR24H content will be available as a built-in option on millions of smart TVs in more than 100 countries, providing the option for owners to lean back on the couch with a cold beverage or coffee and enjoy the thrills of esports endurance racing in a relaxed atmosphere.
We are extremely proud of being part of Netrange white-labelled, turnkey Smart TV and OTT ecosystem – This launch will enable GTR24H brand to expand even further in the world of Smart TV content creation – Netrange will enable GTR24H content to be available for a wide range of TV providers in the industry directly from the Factory line.
– Jon Fabricious Tyrel, GTR24H CEO.